Today, leasing beats is becoming a standard entry point for fledging rappers and rising talent in hip-hop, helping buoy a generation of SoundCloud artists, and now making its way into the mainstream. Fetty Wap, Joey Bada$$, Bryson Tiller, and Young M.A have all scored hits using web-culled beats. A$AP Rocky admitted that he discovered the track for one of his songs by searching "A$AP Rocky–type beat" on YouTube.
Perhaps most famously, Desiigner leased and then bought the beat for "Panda" (sold as a "Meek Mill–Ace Hood–type beat") for $200, landing the then unknown rapper a number one hit and record deal with Kanye West's G.O.O.D. Music, while the beat's producer, Menace, signed a lucrative publishing deal.